Life Insurance Awareness Month

Introducing Caitlin Peterson - 

Earlier this year, Windsor participated in the Life Happens "Life Lessons Scholarship Program" for young people whose lives were dramatically changed by the death of a parent. The participants were asked to tell their stories and, as you would expect, all of their experiences were tragic and powerful.  

Windsor selected Caitlin's story as the most compelling, and as a result Caitlin was awarded a scholarship for her ongoing education.   

We recommend that you take a few minutes to read Caitlin's inspirational story here.


​ September is Life Insurance Awareness Month (LIAM), and we're dedicating this blog to Caitlin and to you. You'll find countless resources of all types – from hardcopy mailers to compelling online videos to shareable social media content.  Spend a little time looking over these offerings from great carriers and organizations, all dedicated to help you and your clients get the most out of Life.


What you do makes a difference in the lives of your clients. And when you recommend life insurance from Principal®, they get valuable protection, at a fair price, from a brand they can trust.

Life Insurance Awareness Month (LIAM) is a great opportunity to get in front of clients and prospects to review their life insurance needs.

These resources can help:

  • Start a life insurance conversation with this flyer about protecting your life's journey.
  • Use this checklist to help review existing insurance and identify any outstanding needs.
  • Share this video with clients to demonstrate the many benefits of permanent life insurance.

  • The American Dream – A Family Reality, or Just a Dream?

    This exceptional client brochure from Mass Mutual provides basic advice for achieving financial security. Based on a 2018 study that reveals the five most common financial priorities:

    • Having an emergency fund
    • Being financially prepared for the unexpected
    • Not carrying a lot of debt
    • Feeling confident in both short and long-term financial decision-making
    • Not living paycheck to paycheck

    Download the brochure for use with your clients here.


    ​ Life Happens offers a robust website with valuable resources for life insurance professionals (related: Hire a World Class Marketing Organization – For $1 a Day). Among those resources are short, compelling videos – examples of people whose lives have been forever changed by circumstances beyond their control.

    These are true stories of people who've benefited from sound insurance planning, or else found themselves in tough situations owing to lack of coverage. Hear how these survivors have persevered, and the valuable lessons they've learned.  Additionally, spokesperson Danica Patrick discusses her personal journey and the importance of life insurance in a series of short videos. Click here.


    Journey to Financial Fitness

    When you ask your clients what's most important to them, health and financial fitness are sure to be at the top of the list. That's because both are essential to a person's overall quality of life, particularly as we get older. This year's Life Insurance Awareness Month is all about showing clients the important role that life insurance can play in their lives and how it can improve their physical and financial health — both today and tomorrow. Share these consumer-approved social media posts, articles, and marketing flyers with your clients and prospects and help get them started on their journey to financial fitness. Access client-approved materials here.


    Request the Family Love Letter

    Life Insurance Awareness Month is an industry-wide campaign aimed at educating Americans about the importance of life insurance and helping them get the coverage they need.  AXA's goal is to reach one million people with our message.Here are two ways in which you can help:

    Order a Complimentary Copy of the Family Love Letter

    Talk to five people this week about the benefits of life insurance

    Share these


    September is here. Are you ready?

    Updated Life Insurance Awareness Month website

    Check out our dedicated LIAM website, which hosts a number of consumer-approved resources for you to share with agents. Take full advantage of a wide range of marketing materials: social media graphics, videos, and flyers. We'll be adding more pieces in the coming weeks so check back often.

    Life Happens Pro

    Sign up for Life Happens Pro if you haven't already, to take full advantage of all the great marketing materials offered throughout the year. You have a library of hundreds of customizable flyers, brochures, and graphics that are yours. There is a story, flyer, brochure or graphic to fit any client situation, from new parents to small-business succession planning. There are even new flyers available in Spanish and Mandarin.


    Give Me a L-I-A-M!

    It's that time again!  September is Life Insurance Awareness Month, and we have a website full of product-agnostic resources, informative tools and solutions for you:RetireStronger.com/LIAM plus a dedicated page for use with consumers to help explain the value of life insurance.Plus:

    E-mail Graphics – Add one of our e-mail stats or banners to your email signature and help jump start a valuable life insurance conversation.

    In-language Videos – What's new for LIAM 2018?  We have added even more consumer videos to our multicultural section. These consumer friendly videos will help you share the importance of life insurance with your clients – in 4 different languages.

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